Dr. David Heath from Cutitronics states that the beauty industry is undergoing a technological revolution, with innovations shaping not just how products are made but how consumers experience beauty. You don’t have to look further than the surge in demand for Halloween contact lenses, like different shades of green contact lenses that help create an alien look. These colour contact lenses Halloween are more than just accessories—they’re part of a tech-driven shift that allows consumers to bring characters to life. For example, actors can wear coloured contact lenses Halloween to up their look, while with the help of tech, a more mysterious look can be created.
This trend is a testament to how technology is transforming the beauty landscape, offering new platforms for creativity and personalisation. As the industry evolves, companies must decide whether to lead the charge or be left behind. Those who embrace tech-based innovations will capture the largest share of the global beauty market, consistently meeting the changing needs of their consumers.
If we look at the med-tech industry, for starters, there seems to be a natural transfer of principles from the home med-tech into the beauty world. The heart of it all is where the well-designed home uses tech devices alongside the drug formulations to meet a common objective of preventing, managing and improving patient health.
Topical products will still be the star of the show here in the beauty world, and it seems technology might not create a product with the right ingredients that will be displaced by our growing technology anytime soon. There is the belief that product formulations will fundamentally change in the future as device technology can provide new platforms for new formulation innovations. So far, with the technology, we have the date brands that are still performing their solo act. As for product efficacy and the product, transparency goes up the ladder agenda, the more devices and digital systems will track product performance, and the brands will need to start sharing the centre stage with the ingredients.
It seems not all agree. More people are stating that tech is good for the beauty world than the opposite. In the beauty world, for example, salons offering fancy gel nails, it seems people are saying that technology is the driver for change and the success of the companies that are in the contest trying to tap into the purchasing power. The key drivers for such new technology are, firstly, to create new solutions for the demands of the customers and, secondly, to enhance the connection and experience for the customer.
Beauty brands are making the most of the tech and are doing so with great success. Big brands now have before-you-buy apps, which offer unique services and tools for customers. You can add makeup to your face and even hair dye to your hair to get an idea of the colour and how it will look on you before you go out and buy it.
The unique opportunities and experiences that the brands can offer their customers using tech can open up a world of closeness between the beauty consumer and the beauty company. While tech may be disruptive in some aspects, it has the potential in some other ways to offer so much to the beauty world. Tech can make life so much easier and bring in a positive and memorable experience to customers in the stores and also in the comfort of their own homes.
Tech is growing, and we need to be growing with it; otherwise, some brands are going to be left behind while others will be thriving on the popularity of the tech being introduced to the beauty industry.
